Contact Congress about S. 1073: AMERICA Act
The biggest digital ad companies could no longer control several key parts of the ad market at once. Large ad brokers would also have to put customers first, share more records, and face lawsuits for knowing violations.
Modern Action explains legislation in plain English, helps you choose whether to support, oppose, or ask for changes, and drafts a message tied to the bill, your stance, and the elected officials who can act on it.
AMERICA Act is a Senate bill in Congress.
Who this affects: This bill mainly affects large technology and advertising companies that make billions from digital ads. It also affects advertisers, publishers, and other customers that use ad brokers or exchanges. Enforcement agencies would get new duties and new tools to police digital ad markets.
Why this matters: Digital ads often move through systems that regular buyers and sellers cannot easily see. This bill would give large ad customers more information and limit conflicts when one company controls several parts of the process. It could lead some major platforms to sell or separate ad units. The effects on ad prices, competition, and new technology are not guaranteed by the bill.
Key provisions in S. 1073
- Companies with more than $20 billion a year in digital ad revenue would face ownership bans. The dollar amount would rise each year with inflation.
- A covered company could not run a digital ad exchange while also owning a buy-side or sell-side ad brokerage. It also could not be both a major ad buyer or seller and an ad broker.
- Companies with more than $5 billion a year in digital ad revenue would have to put customers first when acting as ad brokers. They would also have to seek the best reasonable terms for each order.
- Brokerage customers could ask in writing for detailed records about ad deals and order routing. Companies would have to provide the information in a way that protects individual users' privacy.
- Brokerages would have to keep trading records for up to 90 days, until they give them to customers. They would have to keep billing records for at least 12 months.
How Modern Action helps you take action on S. 1073
You do not have to start with a blank letter. Modern Action turns the bill, your position, and the relevant congressional context into a message you can edit and send. The goal is to make contacting Congress clear, specific, and useful without forcing you to parse bill text or figure out the right office on your own.
Questions people ask about S. 1073
- What is S. 1073?
- The biggest digital ad companies could no longer control several key parts of the ad market at once. Large ad brokers would also have to put customers first, share more records, and face lawsuits for knowing violations.
- How do I support or oppose S. 1073?
- Choose support, oppose, or ask for changes on Modern Action. The action flow drafts the message for you and keeps the wording tied to this bill.
- Who should I contact about S. 1073?
- Modern Action uses your location to route the action to the congressional offices relevant to the bill and your representation.
- Can Modern Action explain S. 1073 before I act?
- Yes. Modern Action gives you a plain-English summary, current status, and action context before you send anything.
