Whether the merger could increase leverage over advertisers, distributors, cable or streaming bundles, and digital ad markets.
Pick one or more. We'll use your choices and the connected bills to help you send a message to your elected officials.
Answer the policy questions below or skip any that don't fit your view. We use only your answers and the bills they connect to for your message.
1 bill on this topic
“Digital advertising companies should still be able to work together to fight spam, fraud, and abuse, as long as that cooperation follows antitrust law.”
1 bill on this topic
“Covered ad brokers should keep order and billing records, publish reports showing where they route ad orders and what they are paid, and use clocks accurate within two milliseconds so trades can be checked later.”
1 bill on this topic
“Federal and state attorneys general should be able to sue over digital ad violations, recovered antitrust damages should go into a fund for harmed people, harmed brokerage customers should be able to sue very large knowing violators, and covered companies should not be able to force customers to give up class action claims.”
1 bill on this topic
“Digital ad customers should be able to request detailed records showing how their orders were handled, own records about their own orders and results, and accept that companies do not have to share information when disclosure would break U.S. or foreign law.”
1 bill on this topic
“Large covered digital ad brokers should have to put customers' interests first and try to get the best reasonable terms when handling each customer's ad order.”
1 bill on this topic
“Digital ad exchanges, ad brokers, buyers, sellers, customers, and ad revenue should be defined, with the strongest ownership limits applying above $20 billion in yearly digital ad revenue and other broker conduct limits applying above $5 billion.”
1 bill on this topic
“Companies forced to sell or spin off digital ad businesses should file their plans with the Justice Department, ordinary merger review should still apply when relevant, and ownership-ban lawsuits should generally wait until the sell-off or filing deadline passes.”
1 bill on this topic
“The Justice Department should explain how required digital ad sell-offs and yearly certifications work, be able to demand information during reviews, and receive annual statements from covered exchanges and brokers saying they followed the required conduct limits.”
1 bill on this topic
“Covered digital ad companies should keep exchange, broker, buyer, and seller roles internally separate, make those roles deal with each other like separate businesses, and give buyers and sellers fair access to exchange systems, data, services, and functions.”
1 bill on this topic
“Very large digital ad companies should not be allowed to combine ad exchanges, buyer brokers, seller brokers, or major buying and selling roles that can let one company favor itself, while still being able to sell its own ad space and buy ads for its own products.”
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