single source·4/16/2026·1 sources analyzed
Disney Proposes $10 Million for Super Bowl Commercials
Disney has proposed a $10 million price for 30-second ads during its 2027 Super Bowl broadcast. Advertisers are expressing concerns about this pricing. (sources: variety)
ModernAction Briefing
Disney is seeking $10 million for a 30-second advertisement during Super Bowl LXI in 2027. Advertisers are pushing back against this proposed cost.
- Disney aims to charge $10 million for 30-second ads during Super Bowl LXI.
- This would be Disney's first Super Bowl broadcast in 20 years.
- Advertisers are expressing resistance to the proposed pricing.
Why it matters
The outcome of this pricing proposal could impact advertising strategies for major events.
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